About Diana
Diana Potts
Founder & Principal Advisor, TCFEB
Diana works at the intersection of business growth and federal contracting strategy, helping small and diverse businesses build the clarity and capacity to compete.
Our Brand
What TCFEB stands for.
Mission
TCFEB equips entrepreneurs and small businesses with practical knowledge, strategic guidance, and proven frameworks that help them build stronger businesses and compete successfully in the government marketplace.
Vision
To become the nation's trusted source for practical business education, federal contracting guidance, and leadership development for entrepreneurs and small businesses.
Brand Promise
Every TCFEB publication should leave the reader with greater clarity, confidence, and actionable next steps.
Diana founded The Center for Emerging Business to give startups and small firms a practical path into federal work, not just paperwork.
Her clients don't just pursue contracts. They build the internal capacity to deliver on them, retain the talent that carries the work, and grow without the whiplash that comes from scaling without strategy.
"Winning federal work isn't about paperwork — it's about being the company an agency wants to keep working with."
- Based in
- Raleigh, NC