Live briefing · Date [TO CONFIRM]
Your federal contracting readiness brief starts here.
E-books, courses and live briefings that turn "where do I even start?" into a written plan, one lane at a time.
Checkout opening soon [TO CONFIRM]
Readiness checklist
- ☑ SAM.gov registration
- ☑ NAICS codes picked
- ☐ Lane chosen: agency + set-aside
- ☐ Capability statement
[illustrative UI, not real data]
The readiness ladder
Start free. Go deeper when you're ready.
Featured · File Vol 1
Find Your Federal Lane
Most new contractors lose their first year chasing every opportunity. This volume helps you pick one clear federal lane before you spend time and money on the wrong ones.
View the e-bookTCFEB · Vol 1
Find Your Federal Lane
Beginner Positioning Series · Diana Potts
Find Your Federal Lane
$97
Checklist Pack included free
About Diana
Practical federal readiness guidance, from a practitioner.
Diana Potts founded The Center for Emerging Business to help small and diverse businesses build the clarity, systems and teams they need to compete for federal work.
Read Diana's bioFree resource
The federal readiness checklist
A one-page self-check to see where you stand before you pick a lane.
Work with Diana
Three practices. One strategy for growing on purpose.
Federal Contracting Readiness
Turn registrations and capability statements into a strategy that opens doors with agencies.
- — Federal market strategy & agency positioning
- — Certifications, registrations & compliance support
- — Contract readiness & capture coaching
Small Business Growth
Operational depth and leadership systems that let founders scale without burning out the business.
- — Operations & internal capacity consulting
- — Leadership development for founders & teams
- — Strategic growth planning
Workforce Development
The people side of growth: skills, alignment, and pipelines that turn hiring into retention.
- — Soft skills & workforce training programs
- — Employer-workforce ecosystem alignment
- — Talent pipeline & retention strategy
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01
Assess
Map your goals, readiness, and the gap between where you are and what the market expects.
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02
Strategize
A practical growth or contract strategy that fits your timeline, capital, and appetite.
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03
Strengthen
Build the systems, teams, and internal muscle to execute without breaking the business.
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04
Sustain
Support for implementation, capacity, and the next phase of growth after the first win.
Next live briefing · [TO CONFIRM]