At The Center for Emerging Business (TCFEB), we help small and diverse businesses grow from the inside out—whether you're preparing to enter the federal marketplace, improving internal operations, or strengthening your team.
With decades of experience in federal strategy, business development, and workforce training, we deliver practical tools, expert guidance, and real-world support so you can lead with clarity—and grow with confidence.
Build Stronger Teams. Grow Smarter. Compete with Confidence.
Led by Diana Potts—the only federal contracting consultant with real-world agency experience and over $17B in awarded contract influence.
Federal Contracting • Business Growth • Workforce Development
Vision. Action. Results.
Real federal experience. Practical business growth. A mission to help you compete with confidence.
Awards:
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2025 Top 50 Women Leaders in NC
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2024 Top 50 Women Leaders in NC
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2023 Top 10 Inspiring Women in the US
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Congressional Honors for Disaster Response and Recovery
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The Congressional Medal of Distinction for Environmental Efforts
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National Leadership Award
At TCFEB, we help small and diverse businesses grow from the inside out—through federal contracting guidance, business growth strategy, and workforce development training.
From SAM.gov support to leadership workshops, we deliver real-world tools that help entrepreneurs build stronger teams, scale smarter, and compete with confidence. TCFEB offers in-person strategy and training today—and will soon be pairing services with digital learning tools, e-books, and subscription resources through The Emerging Economy platform.
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I’m Diana Potts, founder of TCFEB, and for over 20 years I’ve worked at the intersection of business growth and federal contracting strategy. My experience spans from guiding startups and small firms to advising agencies like FEMA, NASA, and GSA. Through this work, I’ve helped organizations secure billions of dollars in government contracts—and I’m passionate about putting that knowledge to work for you.
At The Center for Emerging Business (TCFEB), we empower small and diverse businesses with the tools, training, and strategy to grow from the inside out. Our services are built around three core pillars designed to support entrepreneurs, teams, and community partners alike:
Federal Contracting Readiness
Helping underrepresented businesses enter and succeed in the federal market with confidence and clarity.
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Federal Market Strategy & Positioning
Understand how the government buys and identify your best-fit agency targets. -
Certifications & Registrations Support
Guidance for SAM.gov, DSBS, and SBA certifications (8(a), WOSB, HUBZone, SDVOSB). -
Contract Readiness Coaching
Develop the internal systems, teaming relationships, and capacity to compete and perform.
Small Business Growth Services
Equipping small businesses with strategic guidance to scale, lead, and operate efficiently.
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Operations & Internal Capacity Consulting
Build or refine workflows, SOPs, and systems for long-term success. -
Leadership Development
Coaching and training for owners and team leads to strengthen culture and decision-making. -
Strategic Growth Planning
Custom roadmaps that help you scale sustainably—whether you’re pursuing contracts or simply building smarter.
Workforce Development & Training
Strengthening people and pipelines through soft skills, technical assistance, and employer-aligned programming.
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Workforce Development & Soft Skills Training
Topics include customer service, communication, conflict resolution, and leadership. -
Employer-Workforce Ecosystem Alignment
We help chambers, workforce boards, and career centers design programs that meet real business needs. -
Talent Pipeline Strategy
Support for internship, apprenticeship, and upskilling initiatives that drive outcomes.
COMING SOON:
Watch & Learn with Diana
Free video tips, client stories, and insider strategies to help you grow smarter and compete with confidence.